2006 marked the official establishment of Firm Apparel’s mission. Mission statement: “To equip mankind with apparel that promotes self-confidence & human empowerment”. Firm Apparel’s purpose coincides with the purpose of life; which is to strictly obey the One that created us all and not his creation. We encourage mankind to “take a stand & be FIRM” by following what our Creator has revealed; which guarantees you will be mentally, psychologically and spiritually protected from the evils of society.
Firm Apparel is one aspect of the FIRM Movement. The word “firm” has many meanings. Just to describe a few: by our definition, (1) we aim to hold on strong to our beliefs for the greater good (2) we are an establishment carrying out business (3) F.I.R.M. (Focus. Inspire. Remind. Motivate.). Back in 2006 our intention was to build a grassroots foundation. Five years later, in 2011 we have made significant intangible progress; which is immeasurable and priceless. Using all GOD’s gifts and resources to mankind we are working hard to build the Firm Enterprise though positive entertainment, applicable education and youth empowerment. Malcolm X said “the future belongs to those who prepare for it today”. We want the whole world to be Firmed Up for generations to come. Firm Forever! firmaparrel.com
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